MAP integrity is key for any brand that is positioning itself as a NON commodity brand.  This is much easier said than done.  Especially since some online marketplaces allow 3P sellers that may not be known or authorized and therefore may not have knowledge of a brand’s MAP policy.  For this post we are going to use Amazon as the online channel example and why it is so important to have ALL online and traditional brick and mortar sellers comply with your MAP policy.